The Northern Marketing Awards 2018: The Winners

David Prior's picture
by David Prior

The region's finest marketing talent came together for a triumphant Northern Marketing Awards at a sell-out Hilton Deansgate in Manchester last night.

The sixth running of the event saw a capacity crowd of over 450 at an event hosted by BBC Radio 5 live presenters Chris Warburton and Sam Walker.

A total of 22 categories were awarded in what was the sixth running of the awards, once again supported by Click Consult as headline sponsor with our thanks too to category sponsors Vision One, Reach Solutions, One and the DMA.

Entries

Entries were submitted by a wide variety of companies, organisations and institutions from across the North and a glance through the shortlist illustrates the enormous wealth and range of creative talent that is thriving across the region.

We'd like to thank the industry experts who made up our panel of judges:

Andy Barke, Head of Northern Agencies, Google; Matt Bullas, CEO, Click Consult; Julian Carter, Regional Director North, Exterion; Stuart Clarke, Co-founder and Festival Director, Leeds Digital Festival; Alex Craven, Managing Director, Jaywing Intelligence; Andrew Diggle, Head of Content, Manchester United; Ewan Douglas, Agency Principal, Channel 4; Jacqui Gay, Head of Communications, Hull City Council; Richard Gregory, Director, Tech North; Kristal Ireland, Head of Ecommerce and Retail, London North Eastern Railway; Gary Jenkins, Co-owner and Director, No Brainer; John Kehoe, CEO, Media Agency Group; Richard Kenyon, Director of Marketing and Communications, Everton FC; Robert McClements, Chief Executive, CDi Print Yorkshire; Neil McKay, CEO, Endless Gain; Howard Parker, Sales Director North, Reach PLC; Professor Anthony Patterson, Professor of Marketing, University of Liverpool; Dan Riley, Founder and CEO, Spearhead Interactive; Steve Seddon, Marketing Director, Specialist Leisure Group; Will Stone, Founder, Stone & Co; Mick Style, Managing Director, MEC Manchester; Karen Webber, Creative Freelancer. 

The Northern Marketing Awards 2018: The Winners

Best B2B Campaign: Stein IAS and Ingredion - You Are How You Eat

Also nominated:

  • Access & Sentinel Performance Solutions - Think Dirty Campaign
  • Intermarketing Agency & Bupa Global – Better Campaign
  • Manchester Airport -  Manchester Airport is changing... 
  • My Social Agency & Robert Half - KnowYourValue 2018
  • ResponseTap & Red C
  • Triangle PR & CDL InsurTechX Campaign
  • Upp B2B - Thanks for choosing CHEP’ integrated b2b campaign

Best B2C Campaign: driven & Feel Good Drinks - Liberation Feels Good

Also nominated:

  • Bring Digital - Couples Appreciation Month Campaign for Ann Summers
  • Click Consult & HomeLet - Moving to the top of the market
  • Home Instead Senior Care & Calvin Marketing - #YouCanCare campaign
  • MediaCom & Bose - From Google to Amazon - Bose 360 Degree E-commerce Search Strategy
  • Smoking Gun & Childs Farm The Miracle Cream
  • Ultimate & Chester Zoo - Lanterns 2017 Campaign
  • Wash Studio Hyundai UK - N by Hyundai Brand launch campaign 'Turning Petrol Heads' 

Best Food & Drink Campaign: driven & Feel Good Drinks Liberation Feels Good

Also nominated:

  • A&P and Princes - So Good So Simple
  • BIG Partnership Alston Bar & Beef Steak and Gin - Manchester's hottest new pairing! 
  • Grindsmith Campaign brought by Loaded Hype - No Excuse for Single Use
  • Savvy Marketing - Robinsons KFC Serving Aces
  • Stein IAS and Ingredion - You Are How You Eat
  • Wavemaker - Dr Oetker - Midweek Mission
  • Wavemaker & Channel 4 - Dr Oetker Sponsor ‘The Great British Bake Off’

Best Not-For-Profit Campaign: Tyred by Agent Marketing

Also nominated:

  • Aberfield Communications & Umpf – MindMate
  • Catapult PR - Amazing Grace Northumberland Day 2018
  • Click Consult & Oxfam - Dressed by the kids 2017 (2440% impressions YoY)
  • feedfirst - #GetTrachReady National Tracheostomy Safety Project
  • Liquid Agency & Southport Flower Show - Curious Garden
  • Planet Amazing - Petty Pool College 'The Petty Pool Project'
  • Triangle PR - Belong Heritage Gallery 'Maxims Memories'

Best Professional & Financial Services Campaign: Wavemaker & Swinton Insurance – “Social Media: An invitation for burglary?”

Also nominated:

  • A&P and Furness Building Society - Savings Sorted
  • A&P and Furness Building Society - Trust Your Broker
  • Entyce Creative & Zodeq - Brand launch and beyond
  • Salience for Sunny - A Content Marketing Campaign With Good Vibes
  • Jaywing & first direct - Christmas. Untangled.
  • RMS & Myerson Solicitors - Don't Stop Believin' 
  • Storycatchers & first direct 365 days of adventure

Best Property & Construction Campaign: Blaze Marketing & The Jigsaw Group - Summers Quay Campaign

Also nominated:

  • Galley Properties - A brand refresh that speaks to local people
  • Mediaworks
  • OLIVER Manchester & Avant 'No Compromise' Campaign
  • One & Taylor Wimpey - 'How We Build Your Home' children's book
  • OTB & Reeds Rains - Celebrating 150 years
  • Wienerberger and ilk Agency - "Slip into any style"

Best Retail (On and Offline) Campaign - Sponsored by Reach SolutionsClick Consult & Julian Charles – The fabric of success

Also nominated:

  • Evolved Search - Helping Mattress Online to bounce back 
  • ICG for LandsecFreeport Braintree - Freeport Braintree Brand Campaign 2018 
  • Latitude & Yours Clothing - Using PPC as a launching tool for international expansion
  • Manchester Arndale - Christmas advertising campaign 
  • MediaCom & Bose - From Google to Amazon - Bose 360 Degree E-commerce Search Strategy
  • Mediaworks

Best Sport Campaign: Everton Football Club - Jack's Virtual Mascot

Also nominated:

  • Huddersfield Town Football Club - Merci Arsene – Wenger’s last game at Huddersfield Town
  • Mosquito & Basketball England TogetherWeAreBasketbALL
  • Orange Bus & Racing Point Force India F1 Team
  • Roland Dransfield & UCFB - Walking Football Association (WFA) and Tommy Charlton’s Three Lions Dream
  • Savvy Marketing - adidas DFY
  • The SEO Works & All Rounder Cricket - All Rounder Cricket Score A¬£371k At A Strike Rate Of 2886%
  • Thousands of Journeys. One Destination. – Wigan Athletic FC Season Cards

Best Tourism and Leisure Campaign: Jaywing & Hull City of Culture 2017 - Get absolutely cultured

Also nominated:

  • Marketing Liverpool Culture Liverpool - Liverpool 2018
  • Marketing Manchester – #WorkerBeeWeekender
  • Media Agency Group and Bermuda Tourism - Pink Campaign
  • National Museums Liverpool – China’s First Emperor and the Terracotta Warriors
  • Sykes Holiday Cottages - Give a Dog a Break Campaign
  • theEword - Driving the Digital Footprint for ASPRO
  • Vivid & Visit Isle of Man - The Extraordinary IOMstory 

Best CSR Campaign: Shoppertainment Management - The UK’s First Shopping Centre Micropark

Also nominated:

  • Catapult PR - Amazing Grace Northumberland Day 2018
  • I-COM with Lanes for Drains - Fatberg Fighters

Best Low Budget Campaign - Under £50k: Mosquito & Zoflora Zoflora VIP Social at Crufts

Also nominated:

  • BIG Partnership Alston Bar & Beef Steak and Gin - Manchester's hottest new pairing! 
  • DOMU Brands - VonShef Make It Good
  • feedfirst  - #GetTrachReady National Tracheostomy Safety Project
  • Home Instead Senior Care & Calvin Marketing - #YouCanCare campaign
  • Jam & Transport for Greater Manchester - Jam gets festive with Transport for Greater Manchester 
  • Plinkfizz - Crystal Careers Recruitment Campaign
  • Smoking Gun & Childs Farm The Miracle Cream

Best TV Commercial Campaign: Wash Studio Hyundai UK - N by Hyundai Brand launch campaign 'Turning Petrol Heads' 

Also nominated:

  • Zut and Beftred - Football Nostalgia

Best Direct Mail Campaign: Access - The Thinkery

Also nominated:

  • ResponseTap & Red C

Best Outdoor Advertising Campaign: RMS & Myerson Solicitors - Don't Stop Believin'

Also nominated:

  • O2 Grand Visual & Ocean - More for you 2018 Campaign 

Best Social Media Campaign: Wavemaker - Dr Oetker - Rising to the social challenge

Also nominated:

  • Diva Creative & Rail Delivery Group - PlusBike Day Out
  • Havas Media Manchester & BBC One - The Apprentice
  • Jam & Transport for Greater Manchester - Jam gets festive with Transport for Greater Manchester
  • Jam & Transport for Greater Manchester - Stamping out annoying behaviour on Metrolink
  • Mosquito & Zoflora Zoflora VIP Social at Crufts
  • Stein Ias And Getty Images
  • The Daffodil Hotel & Spa - Luxury Rollover Campaign

Best Sustainable/Green Campaign: Conker Communications - The Glass is Greener Campaign

 

Best Use of Research or Insight Campaign - Sponsored by Vision OneR.O.EYE & Steinhoff - Using knowledge to drive strategy

Also nominated:

  • Democracy and Carwow PR a real driving force
  • driven & Feel Good Drinks Liberation Feels Good
  • Plinkfizz - Crystal Careers Recruitment Campaign
  • Savvy Marketing - Pernod Ricard Dark Nights
  • Stein IAS and Ingredion - You are What You Eat
  • Wienerberger Ltd & XSEM - Your Event with an Edge

Best Digital Marketing Campaign - sponsored by Onee3creative & CentreSoft - PlayStation Gear Black Friday Campaign

Also nominated:

  • Democracy - A Day In The Life
  • e3creative - Ascot Website Relaunch
  • Mediaworks

Best Search Marketing Campaign: Media Agency GroupClick Tap Media - Click Tap Media and I Saw it First 

Also nominated:

  • MediaCom & Bose - From Google to Amazon - Bose 360 Degree E-commerce Search Strategy
  • novi.digital - TeamworkIQ.com - BetaLaunch Campaign

Best In-House Team: The Daffodil Hotel & Spa Marketing Team

Also nominated:

  • BMC Recruitment Group 
  • Manchester Airport Marketing Team 
  • Swinton Insurance Digital Team

Best Small Agency (Up to 30 employees): ICG

Highly Commended: Holdens

  • Alchemy Media
  • Bring Digital
  • Fishtank Agency
  • Front
  • IPOS
  • Zut 

Best Large Agency (31 or more employees) - Sponsored by the DMAIntermarketing Agency

  • R.O.EYE founder Mark Kuhillow at the Northern Marketing Awards