Aubergine stays nimble with latest win

Social enterprise, Stay Nimble, has appointed Aubergine to handle its public relations.

The Leeds PR agency will initially promote the organisation’s Elevate service – which helps businesses to support staff progression, but don’t have the time or resources to do it in-house.

It’s the third time that Aubergine has worked with Stay Nimble’s founder, Dominic Atkinson. The first was at hospitality tech start-up, Flyt, which was sold to Just East for around £22m. The agency also worked on the initial launch of Stay Nimble.

“Aubergine is a dynamic and nimble team of former journalists and I’ve been so impressed with their attitude, attention to detail and results over the years,” he explained.

“It’s testament to their passion and drive that this is the third time I’ve appointed Emma and Verity and I’m really excited to see how they help to grow Stay Nimble as a business through their editorial knowledge and unique behind-the-scenes journalistic know-how.”

The agency is now  working on a series of sector pushes kicking off with hospitality.

“Working with Dominic again is such a pleasure – for five years we’ve had a real synergy when it comes to PR and we’re so excited to have been appointed to take Stay Nimble to the next level,” explained Verity Clarke, co-founder and director of Aubergine.

“We’ve already achieved some outstanding coverage for the company, and we’re confident our hospitality survey will drive even further interest in what they have to offer.”

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