Artificial intelligence-driven brand advertising platform LoopMe has opened a regional office in Manchester with Seb Randle announced as Regional Sales Director.
Randle, who has previously worked for Shortlist and Media-Link, will be responsible for creating awareness of LoopMe’s proposition outside London.
LoopMe Commercial Director Simon Stone said: “Seb’s experience across media, from publisher to agency, means he is well positioned to lead sales outside of London.
“As digital brand spend grows in the North, so does a need for ROI. LoopMe’s new cross screen brand outcome products means that he’s joining at a really exciting time and I’m delighted that he’s joining the team.”
Randle added: “LoopMe’s award-winning product suite and outstanding campaign performance meant that joining was a really exciting opportunity.
“With regional agencies growing from strength to strength, I’m really looking forward to working with them to help understand how LoopMe’s proposition can drive real outcomes for their clients.”
LoopMe’s full-stack tech platform harnesses mobile data, using a combination of attribution, AI and analytics to deliver campaign performance. The company was founded in 2012.