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Footasylum sees 28% revenue uplift with AI technology


Footasylum says it has witnessed a 28% increase in email revenue by using artificial intelligence from Peak.

The Lancashire-based fashion streetwear and sports retailer has employed hyper-personalised email marketing communications, since employing Peak.

“Customers now expect high levels of personalisation at every single touchpoint,” explained Tom Makin, e-commerce and marketing director at Footasylum.

“With our product offering being so vast, delivering an experience relevant to each user is extremely challenging. However, Peak showed us how AI can be used to create a hyper-personalised experience for every single Footasylum customer and that this, in turn, leads to greater customer loyalty and growth.”

An AI trial also led to a 75% reduction in cost per social click according to the Manchester’s Peak.

“All retailers and enterprises will need to put AI at the heart of their business in the future. Our research shows that retailers using AI are growing 30 percent faster than those who aren’t and Footasylum is a great example of the positive impact the technology can can have,” added Richard Potter, CEO of Peak.

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