Manchester programmatic marketing specialist Regital has appointed Rory Paterson to its board as non-executive director.
Paterson is Senior Director of Global Media at Expedia Group and has prior board level experience at global media agencies.
In this new NED post he will provide guidance to the senior leadership team and work on projects to help Regital develop new approaches with a focus on using programmatic data for omnichannel marketing.
Paterson said: “I’m delighted about joining Regital at a pivotal time in their growth story, as they embark on a clear mission to realise the true potential of programmatic data for their clients.
“The technology partnerships and services offered by the Regital team are refreshingly different, highly focussed and designed to help brands and agencies reimagine the role programmatic data and insights can play in their own business success”.
Regital founders Ian and Michelle Vint have both previously worked with Paterson in agency roles. Ian Vint said: “I’ve known Rory most of my career, so we’ve both been involved in programmatic as long as it’s been a thing.
“It’s great to have him on board, as he shares our values as a business and also on how we think a programmatic and data led approach can help a brand get in front and stay in front.“
