Appitized, which was founded in 2012, is starting development on behalf of Reebok with what they describe as ‘an exciting new app concept’ for the global sports brand.
Project Manager Stephen Strong will be overseeing the development of the app – but wouldn’t be drawn on the exact details.
He said, “the project is a very exciting concept and I don’t think there is anything quite like it currently in the fitness sector. We are very pleased to be working with Reebok on what we believe will be very attractive product for their user base.”
Appitized’s executive director, Jonathan Wilson said the acquisition of such a large brand will further improve the prospects for the company.
He said, “It is great that Appitized are being chosen by such prestigious clients, who are requiring solutions which allow us to demonstrate our ability and creativity.”