Ant & Dec have revealed a new digital entertainment channel and their first move into podcasting.
The Geordie duo revealed Belta Box earlier today, which is part of their Mitre Studios production company and supported by YMU, their management and commercial team.
Described as a “feel-good entertainment” platform, Belta Box will feature content curated by the pair.
“We’ve spent our whole careers celebrating great entertainment, so launching Belta Box feels like the natural next step,” said Anthony McPartlin.
“Alongside our new podcast, we’re excited to create a space packed with fun, feel-good content that brings people together – no matter where they’re watching or listening.”
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Declan Donnelly added:
“And what better way to launch Belta Box than with our first ever podcast series. We asked our audience if we did a podcast what would they like it be about, and they said we just want you guys to hang out. So that’s what we’re doing. Ant & I don’t get to hang out as much as we used to, so it’s perfect for us.”
That podcast series is Hanging Out, with the first show set to be released on 22nd January. The series is described as being unscripted, without any agenda or interruptions.
“It’s the duo catching up, reminiscing, and seeing where the conversation takes them, and they want you, the listener, to get involved. Whether it’s asking Ant & Dec to relive iconic TV moments, seeking advice from the lads or just sharing anecdotes, each item has input from the audience.” said Mitre.
Ed Sleeman, Managing Director at Mitre Studios, explained:
“Launching Belta Box represents a natural and exciting evolution for Mitre Studios. The brand gives us the freedom to create digital-first content across multiple platforms, and entering the podcast space for the first time with the launch of Hanging Out with Ant and Dec is a significant and energising moment for the company.”
