ALA Insurance has appointed NORTH to support its digital PR strategy.
The Newcastle agency has been brought onboard to provide a data-driven PR strategy to enhance the brand’s presence, drive customer engagement and generate business growth.
“We are delighted to forge this partnership with ALA Insurance, their dedication to providing innovative insurance solutions perfectly aligns with our vision of achieving digital excellence,” said Katie Stewart, Account Director at NORTH.
“We’re excited to work closely with their team to develop creative and impactful digital PR campaigns that resonate with their target audience, and further solidify their market position.
ALA Insurance provides GAP (guarantee asset protection) insurance and is seeking to reach new audiences in the “fiercely competitive” insurance market.
“We are thrilled to collaborate with NORTH and leverage their expertise in the digital PR space. Their proven track record of delivering results and dedication to driving innovation make them the perfect partner to help us achieve our marketing objectives. Through this collaboration, we aim to mould better connections with our customers and continue leading the industry with our insurance solutions,” added Harriet England, Marketing Manager of ALA Insurance.