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‘Agency’s agency’ celebrates first birthday

Ginny Nicholls

Harrogate-based virtual agency, Interim Digital, is celebrating its first full year in business, having been founded with a mission to “revolutionise the freelancer community model.”

The agency was launched as a way to help plug the growing digital skills gap that agencies across the UK are facing, a situation which it notes has been exacerbated by the pandemic. In its 12 in business the Interim community has grown to 70 members and turned over £200,000 in revenue.

Keen to revolutionise the way digital marketing agencies do business, Interim Digital has capitalised on this demand for digital talent by growing a trusted and highly experienced community of digital specialists from ex-agency backgrounds.

The fast-growing ‘agency for agencies’ currently works with 67 freelancers in the digital community and supports work across 13 different markets.

Interim Digital says it has attracted and retained the very best freelancers in the industry through a community approach which blends freelancer referral incentives, clear payment terms, and most importantly, a culture of working for an agency but in a freelancer environment.

Interim Digital founder Ginny Nicholls, who has worked in the digital marketing industry for over 12 years, said: “Demand for digital marketing talent is at an all-time high. Recruiters are struggling to find candidates to fill roles that agencies are desperate for as many have turned to freelance work due to COVID and a desire to find a better work-life balance.”

Nicholls adds that even when companies do manage to fill vacant roles, it is costing much more than pre-pandemic, with even junior roles commanding significantly higher salaries, which is where she says Interim Digital can help: “Our freelance community consists exclusively of ex-agency talent and ex-brand who have a lot of experience and unique specialisms so that agencies can meet their clients’ needs without the high salary tag and cost of recruitment,” she explains.

“It’s a model that is working well for both our agency partners and our freelancers.”

Interim’s HQ is in Yorkshire, though it works with freelancers all over the UK and aims to expand its client base and model into the US and Australia.

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