Luxury nursery brand hires Carousel for PR and influencer strategy
Manchester agency Carousel has been appointed by luxury British nursery brand Silver Cross to deliver a PR and influencer strategy.
Carousel will work to build on the brand’s success as well as introducing it to a new audience. The agency will implement a strategy to drive brand awareness and amplify new product launches on a national level.
The appointment comes ahead of a string of new product launches for the brand, including new furniture collections and pregnancy accessories.
David Abbott, Head of Marketing for Silver Cross, said: “With the launch of our latest travel systems Dune and Reef and the introduction of our online parenting platform The Edit, we’ve completely repositioned Silver Cross as a brand. We’re really excited to work closely with Carousel to amplify this success even further, by reaching new audiences and driving awareness of Silver Cross’ brand values on a national level.”
Jen Higgins, founder and joint MD of Carousel, added: “We are delighted to be working with Silver Cross again after working with the brand back in 2019 to launch its first ever clothing collection. The brand has such a strong sense of heritage and prestige - we can’t wait to add Silver Cross to our growing portfolio of lifestyle clients.”
Carousel has a portfolio of retail clients including Selfridges, which the team has managed since 2014. Earlier this year, the agency moved from its former headquarters in the Northern Quarter to Ducie House.