Luxury nursery brand hires Carousel for PR and influencer strategy

Rachael Hesno's picture
by Rachael Hesno

Manchester agency Carousel has been appointed by luxury British nursery brand Silver Cross to deliver a PR and influencer strategy.

Carousel will work to build on the brand’s success as well as introducing it to a new audience. The agency will implement a strategy to drive brand awareness and amplify new product launches on a national level.

The appointment comes ahead of a string of new product launches for the brand, including new furniture collections and pregnancy accessories.

David Abbott, Head of Marketing for Silver Cross, said: “With the launch of our latest travel systems Dune and Reef and the introduction of our online parenting platform The Edit, we’ve completely repositioned Silver Cross as a brand. We’re really excited to work closely with Carousel to amplify this success even further, by reaching new audiences and driving awareness of Silver Cross’ brand values on a national level.”

Jen Higgins, founder and joint MD of Carousel, added: “We are delighted to be working with Silver Cross again after working with the brand back in 2019 to launch its first ever clothing collection. The brand has such a strong sense of heritage and prestige - we can’t wait to add Silver Cross to our growing portfolio of lifestyle clients.”

Carousel has a portfolio of retail clients including Selfridges, which the team has managed since 2014. Earlier this year, the agency moved from its former headquarters in the Northern Quarter to Ducie House.

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