Manchester digital gaming publisher launches new agency arm
Manchester-based tech, gaming and esports digital publisher By Gamers For Gamers (BGFG) is launching a new agency arm for tech and gaming brands.
The new full-service digital agency, AgencyGMR, will provide creative, content, and strategic services for brands in the tech, gaming, and hardware industries with plans to move into the wider consumer electronics market.
AgencyGMR will aim to help brands to reach new audiences across the world via ‘live commerce’, utilising BGFG’s existing connections to attract clients.
The new agency also plans to host product experience workshops at its dedicated event space, providing brands with a physical hub to showcase products.
AgencyGMR will work closely with SODA (School of Digital Arts) at Manchester Metropolitan University and HOST Salford in a bid to help develop the next generation of industry talent.
“We bring experience and credibility from our digital publishing arm. With our owned IP we know how to create content that resonates with gaming and hardware audiences,” said Craig Kirkcaldy, AgencyGMR’s Managing Director and COO of BGFG Group.
Roddy Burns, AgencyGMR’s Head of Partnerships, added: “With a growing global audience of gamers and hardware enthusiasts, we have unparalleled strategic data and insight. We’re a recognised player within the sector and in our network, putting us in a great position to help brands create content that resonates.”