The Range appoints Toast PR to boost its retail and online brand
Manchester-based Toast PR has been appointed to work with retailer The Range.
Toast’s work will include press office, campaign activity and product placement, highlighting both the retail and website offering to help drive new customer acquisition.
The Range opened its first store 32 years ago in Plymouth and now has over 180 stores nationwide.
Toast’s latest account win follows work with current and previous retail clients including Boots The Chemist, Iceland, Ideal Shopping Direct and Vision Express.
Julia Mitchell, Managing Director of Toast PR (pictured) said: “We join at one of the busiest times in the PR calendar as journalists are already looking ahead as far as Christmas, so we’re straight into planning and campaign activity for that.”
Alice Duxbury, Marketing Manager at The Range added: “We were impressed that Toast understood our unique business challenges and opportunities right from the start and recommended both creative and commercially-focused PR solutions. We’re excited to be working alongside Toast as we continue to grow and expand The Range offering in the UK both in-store and online.”