Agency management specialists Synergist and Agency Works have come together in a new merger, and promise to deliver even more for creative agencies from the union.
Synergist is the software that helps agencies run better. Connecting projects, resources and financials in one place, so agency leaders can see exactly what’s happening in their business and make smarter decisions.
Agency Works is the software implementation expert behind some of the UK’s best-run agencies. Helping creative businesses get Synergist properly embedded, configured to the way they work, and delivering real results from day one.
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For years, the two businesses have worked side by side, sharing the same purpose: to make a real difference in how agencies run and elevate their performance, so when the opportunity came to bring both teams together under one roof, the new business says it felt less like a big decision and more like the obvious one.
Synergist and Agency Works are now becoming one business, and have joined Banyan Software – a group that acquires and backs successful software businesses for the long term, keeping teams in control while giving them the support to grow.
Jay Neale, CEO of the combined business, said: “This has been a long time in the making. Our two teams have always shared the same purpose: helping agencies be their best and enjoy the ride. Becoming one business simply made sense, and finding a home for life with Banyan gives us the support to deliver even more for our clients. I’m incredibly proud to be leading the combined business as CEO, and with Banyan behind us, I genuinely believe the best is still to come.”
Nick Lane, chief operating officer of Synergist, added: “Synergist has been built over more than 20 years on the trust of the agencies we serve. This doesn’t change that. If anything, it strengthens it. Same product, same people, same purpose. Now with more resource and backing behind us, we can build faster and go further for our customers than ever before.”
For existing clients and users, nothing changes day to day. With more resource and backing behind the combined business, the focus is on building faster, delivering better, and continuing to improve the software and services agencies rely on.
Or as the PR puts it: “Two brilliant teams, one shared purpose, and more firepower than ever to deliver on it.”
