Vimto Head of Marketing to join panel for this week's Nostalgia in Advertising evening
The fourth panellist for Wednesday's Nostalgia in Advertising evening has been confirmed as Vimto's Head of Marketing, Emma Hunt.
Emma is Marketing Director for Nichols plc, the home of Vimto and is responsible for leading the marketing strategy across their UK, Out of Home and International divisions.
Emma joins Amelia Brophy, Head of Data Products at YouGov, Helen Rose, Head of Insights and Analytics at the7stars, and Phillip Hulme, Director of Sales at Anchor Hanover Group, on the panel.
The Nostalgia in Advertising event takes place at 6pm on Wednesday, November 20th at Accelerate Places in Manchester.
The Nostalgia-focused evening event is the first chance for senior marketing professionals to engage with the soon-to-be-published whitepaper by YouGov and the7stars.
It’s an opportunity to enjoy drinks and canapés with figures from Manchester’s marketing scene, while discussing the findings of the paper, which will explore why and how brands and agencies have used nostalgia in various campaigns.
Emma Hunt, Head of Marketing at Vimto
From its creation in Granby Row, Manchester in 1908, Vimto continues to reinvent itself to appeal to new generations of consumers and has grown to become one of the UK’s biggest and best-loved soft drinks brands.
Emma Hunt, Head of Marketing at Vimto, said: “It’s wonderful to be asked to join the panel for this event. Vimto is a brand that evokes strong feelings of love and nostalgia from fans young and old. I’m looking forward to hearing the YouGov research and sharing the journey of a brand that was born right here in the heart of Manchester over 110 years ago."
The findings of the recently-released whitepaper about the use of nostalgia in marketing campaigns, a collaboration between YouGov and the7stars, the UK's largest independent media agency, will be discussed by the panel in a relaxed open conversation that involves attendees.
If you are a senior marketing professional interested in attending, apply on this page.