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adidas Manchester Marathon names PR and digital agency

Human Race, the organisation behind the adidas Manchester Marathon has appointed PHA Group.

The Manchester agency has been briefed to raise awareness and build excitement ahead of next year’s event.

This will include showcasing some of the human interest stories; highlighting the impact the event has on the wider community; and promoting it online and across social media.

“The adidas Manchester Marathon is always one of the highlights of the Human Race calendar,” said Andrew Smith, Human Race CEO.

“The atmosphere around the city is unrivalled. We are excited to continue our journey creating a best-in-class experience for our participants and supporters, whilst leaving a positive sporting legacy for everyone in the local community. We’re looking forward to working closely with The PHA Group to help drive more engagement with the event than ever before.” 

Taking place next April, more than 30k people are expected to take part, cheered on by 125k+ spectators.

“It is fantastic to be working with Human Race to help raise nationwide awareness of the adidas Manchester Marathon and to showcase just how friendly, inclusive and diverse the event is,” added Tom Inskip, Director of Sport and Fitness at The PHA Group.

“Having worked with a number of mass participation events, including our longstanding client, Royal Parks Half Marathon, we’re excited to work on a full marathon for the first time.”

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