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10 Associates and Boutique partner on BestHeating relaunch


BestHeating has revealed its rebrand in a new advertising campaign, as it seeks to make radiators “cooler.”

The ecommerce operation, owned by Lancashire-based Limitless Digital Group, has worked with 10 Associates in Leeds on the new “heating, made cooler” proposition.

This sees radiators featuring as modern art features and  has been translated into a new website, TV campaign, digital advertising and logo.

“It has been a joy working on this project. We took the team at BestHeating through our Brandschool® process and they embraced a braver approach to their brand world, and the end result, just like their radiators is beautiful as well as functional,” said Reece Pritchard, Account Manager at 10 Associates.

“The 10 team are super proud of this piece of work.”

The TV ad promoting the rebrand has launched on Channel 4, ITV and Sky through channel agency Boutique. This is supported by VOD, outdoor, digital and inserts ads.

“We are thrilled to have launched our BestHeating rebrand and new TV campaign at what is an exciting time for the business and the heating industry. Following a period of strong growth, it feels like the perfect time for a new era,” added Steve Cunliffe, Managing Director at Limitless Digital Group.

“The TV campaign shows customers how stunning radiators can be, and how far the industry has come since standard white box heating systems. We would like to thank all our partners who have played a part in bringing this to life and look forward to BestHeating’s future at the forefront of the market.”

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