Stefan Hibbitt, Senior Developer at Cefar, the Leeds- and London-based digital agency, says user experience and user interface are some of the most important things for a business to bear in mind – with the potential to revolutionise your online performance more so than anything else.
You’ve likely heard people talking about “UX” and “UI”. The terms will often be casually dropped into a conversation about an app or web project in between mentions of “CTAs” and “ROIs”.
This makes them appear like some incredibly mystical and complex processes, only to be understood by people with the word “designer” somewhere in their title.
Being fairly new terms, digitally speaking, they can get bandied around as buzzwords without being put into practice. Truth is, UX and UI have the potential to increase your digital traffic and conversions more than pretty much anything else you can do. According to a study by Forrester Research, improving UX boosted conversation rates by as much as 400 percent.
