Martin Balaam, CEO of Product Information Management specialists Pimberly, shares his insights on why being an eCommerce leader in the North is so valuable, and why it’s better up here.
Why is Britain such an incredible hub for eCommerce? Pimberly’s Martin Balaam has an opinion. “We’ve always been a bunch of entrepreneurs,” he says when I meet him at his office overlooking Manchester city centre. Though compared with “the likes of Silicon Valley, we’re relatively cautious entrepreneurs.”
Balaam is CEO at Pimberly, – a Product Information Management (PIM) solution helping retailers monitor all product data. It’s one of Manchester’s aspiring tech unicorns, and has previously been an event partner at eCommerce Show North.
“As [customers] globalise or become more personalised with their end consumer, they increasingly want to have personalised and globalised product information, data, and imagery.” That’s where Pimberly’s platform comes in.
