Matthew Soakell is the Senior PPC Trainer at specialist PPC management agency Mabo. He explains how PPC advertisers can stay ahead of the curve and avoid falling into complacent thinking, like a certain film rental company.
Mabo will speak and exhibit at the upcoming eCommerce Show North in March 2020 – part of Digital City Expo at Manchester Central. Find out more about the Expo and Digital City Festival week here.
The world of technology evolves rapidly.
If you don’t evolve with the times, you risk getting left behind. Worse still, fail to evolve and you dissolve. Woolworth’s, Borders and Blockbuster all spring to mind as companies who failed to make the switch to an updated digital framework where doing business is concerned.
You were probably aware of all of that, but the world of marketing and advertising also evolves rapidly.
One of the most successful drama series of all time, Mad Men, is set in 1960s America, where advertising agencies – and workforces in general – were allowed to be sexist, hold traditional viewpoints about people’s roles in society and smoke in their offices.
