Refinery Group’s Head of Strategy Alex Ashby talks about technological changes to content consumption, his obsession with Netlfix’s Bandersnatch and what media channels need to do to live forever.
TV is dying. Radio was meant to have died. Cinema is next. Although some of its defibrillators, Picturehouses and Secret Cinema, might disagree with you.
Yet, whilst it’s very popular to make oversimplified and exaggerated predictions about the death of mass media, these forecasts are woefully inaccurate and biased. Watching Netflix and Charlie Brooker’s Bandersnatch the other night served as a timely reminder of an oft-forgotten rule that entire channels very rarely die (try thinking of one) and if they do, it’s never sudden (again try thinking of one).
