Judith Lewis is the course leader for March’s Digital Marketing Strategy training. She picks out the things needed to make a digital strategy stand out from the rest…
It’s essential to not only understand the various tactics that are employed in digital marketing, but also how they fit in to an overall plan.
Placing various digital tactics into an overarching plan is often left to agencies – or just left altogether – with tactics being deployed without any overarching plan or worse, with an overarching plan in someone’s mind that they don’t necessarily share.
