ROUNDTABLE: The Customer Growth Gap

Prolific North in partnership with Propello Cloud is bringing together a small group of senior customer, marketing and commercial leaders to explore a challenge facing brands across multiple sectors: businesses have more customer data, technology and engagement channels than ever before, yet many still struggle to turn that advantage into measurable improvements in retention, customer value and revenue.

This closed-door discussion will explore what is preventing organisations from closing that gap, how customer relationships are evolving beyond traditional loyalty programmes, and where partnerships, customer intelligence and emerging technology can create genuine commercial advantage.

Discussion Topics
1. The customer intelligence gap
From knowing your customer to changing customer behaviour

2. The economics of customer loyalty
Are loyalty programmes actually creating incremental value?

3. The ecosystem advantage
Why the next generation of loyalty may not be built by one brand

4. Final discussion — From insight to action
What would you change tomorrow?