Wolfstar has been appointed by the Children’s Heart Surgery Fund (CHSF) to develop a new legacy campaign which engages with the charity’s existing and potential donors and persuades them to leave a gift in their will.
The Leeds agency won a competitive pitch for the work.
“The legacy campaign offers the charity a huge opportunity to raise funds to support the Leeds Congenital Heart Unit at Leeds General Infirmary and provide both resources and care needed for a child’s heart, mind, family and future,” said Andy McNally, marketing and communications manager at CHSF.
“Working with the right agency with relevant experience and knowledge, combined with a clear strategic approach is fundamental to the campaigns success and Wolfstar confidently demonstrated all of the above.”
Wolfstar MD, Marie Lees, said she drew on personal experience:
“Having personally benefitted from the charity, after my son was diagnosed with a congenital heart defect and underwent surgery, twice, at the Leeds Congenital Heart Unit, it’s a campaign that I’m extremely passionate about and have a true understanding of the incredible difference it will make for children and families in a similar position to my own.”
