Matalan has launched its Christmas season with a “humorous and realistic” TV campaign.
The 60-second commercial, which went live during The X Factor on ITV on Saturday, features creative developed collaboratively by Matalan and ITV Adventures, and produced by ITN Productions.
The Merseyside-headquartered retailer’s commercial is a “warm” take on a family’s busy run-up to Christmas, from day to night.
The campaign will also feature 30’s and 10’s versions.
