The Northern Marketing Awards 2015: The Winners

The Northern Marketing Awards 2015: The Winners

 in association with our headline partner Click Consult

Here is the full list of winners from last night’s Northern Marketing Awards, held at The Hilton Deansgate in Manchester.

B2B Campaign – supported by the eWord 

Winner: Avecto & MC2 – Patch Tuesday Campaign

Also nominated:

• Cool Blue Brand Communications & Teesside University and Tees Valley Unlimited – Get Your Head into Digital B2B digital inclusion campaign
• Gecko & Peninsula Group – Let’s Get Bums on Seats
• Intermarketing Agency & RSA – BIBA 2015
• Manifest & Wienerberger – Launching the UKs first e4 brick house with Wienerberger
• Marketecture & dock10 – The New Industrial Revolut10n
• Refinery & Magnet Trade – 123 Rewards incentivising kitchen sales
• Stein IAS & Trelleborg Marine Systems – The Performance People

 

B2C Campaign

Winner: PHD & AG Barr – Aye no bad to that – IRN-BRU Commonwealth Games 2014 by PHD The Leith Agency Blonde and Stripe

Also nominated:

• BJL Group & Sherwin Williams (Ronseal) – Ronseal Apology
• Cool Blue Brand Communications & Barker and Stonehouse – Launching a Flagship with the Queen of British Baking
• Epiphany & Amplifon – Sounds of Street View
• every1 & Accentuate Games – Accentuate brand website and launch campaign
• Intermarketing Agency & East Coast – Virgin Trains East Coast
• Mosquito & ZOFLORA – The Hidden World of Bacteria
• Umpf & CANIDAE – The World’s First Dog Selfie Mirror

 

Best Food & Drink Campaign

Winner: Savvy Marketing & LowLow Kerry Foods – LowLow Driving Growth in Tesco

Also nominated:

• CreativeRace & Greggs – Greggs Sandwich Relaunch Summer 2014
• Manifest & Grumpy Mule – Grumpy Mule rebrand & launch campaign
• PHD & AG Barr – Aye no bad to that – IRN-BRU Commonwealth Games 2014 by PHD The Leith Agency Blonde and Stripe
• PHD & AG Barr – Rockstar The League of Rockstars
• Savvy Marketing & KP Snacks – Velvet Crunch 2015 – Shopper Activation
• Savvy Marketing & Richmond Kerry Foods – Richmond Sausages at Christmas

 

Best Not-for-Profit Campaign

Winner: Smith & Smith & Manchester Dogs Home – Manchester Dogs Home Fire

Also nominated:

• Bigger PR & Blackburn with Darwen Borough Council – FALLSTOP
• Diva Creative & CTC the national cycling charity – The Big Bike Revival
• MediaCom North & NHS England – NHS – Under the Weather
• Mint Umbrella & Champs Cheshire & Merseyside Public Health Collaborative – Be a Lover not a Fighter
• South Yorkshire Police – South Yorkshire Police
• Standby Productions with Beechwood Cancer Care – Beechwood Cancer Care Sponsorship Film
• Vivid & Canal & River Trust – Humans of the Waterways

 

Best Professional & Financial Services Campaign – supported by Orchard

Winner: MoneySuperMarket – PR Amplification – EpicStrut

Also nominated:

• Citypress & Swinton Insurance – Driving Abroad
• Gecko & Peninsula Group Limited – Let’s Get Bums on Seats
• Jaywing & Carat Manchester – Skipton Building Society – DNA of Retirement
• Leeds Building Society – Bizarre Taxes
• Quba New Media & Westfield Health – SEO Campaign for Health Cash Plans

 

Best Property & Construction Campaign

Winner: Redrow Homes – Very Redrow

Also nominated:

• Boxed Red Marketing & Meller Braggins – Integrated Property Campaign
• Cool Blue Brand Communications & Story Homes – Creating a New Chapter for Story Homes
• Great Places Housing Group
• Tribe apartments
• Branding the Three Towers
• Refinery & Magnet Trade – 123 Rewards  incentivising kitchen sales
• Space and Time Media & Avant Homes – Avant Homes 2014 Summer Campaign

 

Best Retail Campaign – supported by Better Placed recruitment

Winner: Summit & Argos – Synchronising paid search with TV advertising weather and seasonality

Highly Commended: Search Laboratory & Tiger Sheds – The World’s First Zombie Fortification Cabin

Also nominated:

• Branded3 & bathstore – bathstore Buyer’s Guides
• Epiphany & Direct Blinds – Building a brand for digital success
• CreativeRace & Asda – Asda Click & Collect Project Ajax
• Home & Interflora – Surprise Someone Special
• Inside Online & Dreams Beds – The Sleep Matters Club for Dreams by Inside Online
• Momentum Worldwide & Asda – Halloween Retailtainment – Spook Squad

 

Best Sport Campaign

Winner: PHD & AG Barr – Aye no bad to that – IRN-BRU Commonwealth Games 2014 by PHD The Leith Agency Blonde and Stripe

Also nominated:

• Aintree – A Jockey Club Racecourse – The 2015 Crabbie’s Grand National MarketingPR Campaign
• Manifest & British Military Fitness – National Outdoor Fitness Day and the Guinness World Record attempt

 

Best Tourism & Leisure Campaign – supported by Mustard Research

Winner: Umpf & Park Inn by Radisson – Park Inn by Radisson E-scapes

Also nominated:

• Accord Group & Emerald Waterways – Emerald Waterways 2016 Launch Campaign
• Chatsworth House – Chatsworth House Trust 2015 Friends Campaign
• Liverpool Biennial – Liverpool Biennial 2014
• Pixel8 & DoubleTree by Hilton – DoubleTree by Hilton StarryNights Campaign
• Reckless & Carden Park Estate – Carden Park Estate Website Project Hotel Re-launch Lead Generation & Data Capture
• Visit Liverpool & Cunard – Cunard175 Celebrations – Three Queens Liverpool
• Vivid & Visit Guernsey – Great things happen in Guernsey

 

Best CSR Campaign

Winner: University of Central Lancashire – Lancashire Science Festival

Also nominated:

• Refinery & Magnet Trade, Smoking Gun PR and Door4 – Community champions
• TMC Strategic Communications & Siemens PLC – The Siemens Roller-Coaster Challenge in partnership with TMC Strategic Communications

 

Best Low Budget Campaign

Winner: Great Places Housing Group & Tribe apartments – Branding the Three Towers

Also nominated:

• Fig Creative & TF Solutions – The Ice Men – We Know Air Con
• Manifest & British Military Fitness – National Outdoor Fitness Day and the Guinness World Record attempt
• Marketing Cheshire & Cheshire East Council – ITV Home Fires Promotion
• MoneySuperMarket – PR Amplification – EpicStrut
• Northumberland Tourism, SD Advertising & Room8 Design – Northumberland the land that’s just as good with the lights off
• Refinery & Client Magnet Trade – Partners Smoking Gun PR and Door4 – Community champions
• Umpf & Park Inn by Radisson – Park Inn by Radisson E-scapes

 

Best TV Commercial Campaign

Winner: Zuto, Karmarama & PHD – Rule the Dealership

• Home & Dream Bingo – Tell Us Your Dream
• Home & Interflora – Surprise Someone Special
• ITV & Carat – Interflora’s Surprise Surprise Partnership
• ITV & MediaCom – NHS Direct and ITV Weather
• PHD & AG Barr – Aye no bad to that – IRN-BRU Commonwealth Games 2014 by PHD The Leith Agency Blonde and Stripe

 

Best Outdoor Advertising Campaign

Winner: MediaCom North & Tsingtao – Tsingtao: The Eight Immortals

 

Best Social Media Campaign – supported by CTI Digital

Winner: Umpf & CANIDAE – The World’s First Dog Selfie Mirror

Also nominated:

• Home & Dream Bingo – Tell Us Your Dream
• Intermarketing Agency & British Triathlon Federation – Strikeapose for British Triathlon
• Liquid & Vitaflo – Vitafriends PKU – challengesimon Social Media Campaign
• Liverpool City Council  & Culture Liverpool – One Magnificent City
• MoneySuperMarket – Social Media Amplification – EpicStrut
• Mosquito & Zoflora – The Hidden World of Bacteria
• Smoking Gun PR & Magnet Trade – Talking to the Trade  

 

Best Use of Research or Insight

Winner: Summit & Argos – Synchronising paid search with TV advertising weather and seasonality

Also nominated:

• CreativeRace & Greggs – Greggs Customer Segmentation
• Jaywing & Carat Manchester & Skipton Building Society – DNA of Retirement
• Kingsland Drinks In association with The Insight Edge and Innovation Ink with special thanks to Wine Intelligence – WinePRO
• KMP Digitata & Aberdeen International Airport – KMP Digitata Re-design Aberdeen International Airports website
• Manifest & Grumpy Mule – Grumpy Mule rebrand & launch
• Mustard & Knauf Insulation – Fitter Friendly Campaign
• PHD & AG Barr – Rockstar The League of Rockstars

 

Best In House Team – supported by Pitch Consultants

Winner: Zuto

Also nominated:

• MoneySuperMarket
• University of Central Lancashire

  

Best Small Agency

Winner: Umpf

Also nominated:

• Agent Marketing
• Elementary Digital
• Fantastic Media
• ICG
• MOSQUITO
• Parker Design Consultants
• Vivid

 

Best Large Agency – supported by Network Marketing

Winner: Epiphany

Also nominated:

• BJL Group
• Jaywing
• MANIFEST
• MediaCom North
• Search Laboratory
• Stein IAS
• Tecmark

 

Golf entertainment on the evening kindly provided by MET Marketing.