Digital infrastructure specialist Valto is repositioning itself as the business enters its next phase of growth, with a comprehensive rebrand by Cheshire creative agency, Entyce Creative.
Valto helps businesses to work smarter, faster, and more cost-effectively, and has now unveiled its new brand identity, developed from Entyce.
Founded in 2017, Valto has built a reputation for transforming how organisations manage their digital operations. As the business has grown, so has its ambition, prompting the need for a brand that could keep pace with the firm’s evolution.
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Valto approached Entyce for more than just a visual refresh, seeking a fully refreshed brand proposition that reflected where the business is headed, the strength of its client partnerships and its drive to stay at the forefront of an industry that never stands still.
At the heart of the new identity is a single guiding idea: Keep ahead of tomorrow, built on three pillars:
- Keep — an ongoing partnership that delivers continuous clarity
- Ahead — better decisions, faster execution, real competitive advantage
- Of tomorrow — a future-ready workplace that evolves as technology does
The rebrand is underpinned by four core values and a tone of voice designed to feel clear,
energetic, and confident, while preserving the collaborative spirit at the heart of how Valto
works with clients.
Hugh Valentine, CEO and Founder at Valto, said: “Valto was built on a simple belief: That businesses do their best work when they’re not held back by their own technology. This rebrand reflects how far we’ve come since 2017, and it’s a statement of intent about where we’re going next. I’m proud of the entire Valto team for continually delivering for both the business and our clients, and thankful to the Entyce team for their vision.”
Entyce Creative added that it is “proud to have been selected by Valto for the rebrand,” and is looking forward to continuing the relationship in the coming months.
Image: (Clockwise from L to R) Matt Garrett (marketing executive, Valto), Simon Broadbent (creative director, Entyce), Jane Entwistle (director, Entyce) and Hugh Valentine (founder, Valto).
