Digital Cinema Media (DCM) has strengthened its rManchester team, hiring ex-Dentsu client MD Charles Reid as its new regional head.
Leading the Manchester office as managing director, Reid will shape DCM’s presence across the UK’s regions, building on DCM’s 10% revenue growth year-on-year in 2026.
Reid held multiple senior positions across 15 years at Carat UK in Manchester, a global Dentsu marketing and advertising brand. Rising from client service director, through to group business director and managing partner, for the past three and half years, Charles has led the agency’s leadership team as client managing director. As MD, he developed Carat UK’s revenue and growth strategy, directing multiple teams across the business.
“When you think of Manchester’s media industry, Charles is the very first person that comes to mind” said Davina Barker, DCM’s chief revenue officer. “He’s loved by agencies and brands alike and brings an incredible breadth of experience to our team. We’ve more than doubled our regional office, and with Charles spearheading its strategy and operations, we’re in perfect position to grow cinema advertising across the UK in 2027.”
The expanded Manchester team includes four new hires ranging from account executive and manager to director positions, doubling its operations in the region and setting DCM’s clear commitment to UK-wide investment.
On his appointment as regional MD, Charles Reid said “I have always loved cinema. As a child I would spend hours handwriting lengthy reviews of every movie I saw. With that said, I am thrilled to become DCM’s regional managing director, allowing me to evangelize about a medium I absolutely love inside a company I have always admired. From The Odyssey and Spider Man: Brand New Day through to unexpected breakthrough hits such as Backrooms and Obsession, 2026 has proved cinema’s immense cultural power, and I can’t wait to help clients and agencies harness this energy across the country.”
Digital Cinema Media (DCM) is the market leader in UK cinema advertising, providing almost 3,500 screens at over 500 sites for advertisers. DCM sells 85% of the cinema advertising market through exhibitors including Cineworld, ODEON, Vue, Picturehouse Cinemas, Reel Cinemas, The Light, Omniplex, and many other leading independent cinemas
