Lancaster University student Naya Cooper has won Ocean Outdoor UK’s inaugural student prize for ‘Luckily there’s Lloyds,’ an entertaining Out of Home campaign designed to help students overcome everyday trials with the help of Lloyds.
Her idea was voted the winner by a live audience of agencies, brands and creative leaders at Ocean’s annual creative summit and Digital Creative Competition awards at One Marylebone in London.
Working to a brief set by Ocean and Lloyds, students were asked to turn money management into something their peers might want to engage with through relatable campaigns which use the creative freedom of Digital Out of Home (DOOH).
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Cooper’s idea draws on some of the realities of student life – messy roommates, annoying landlords, empty fridges – to align with Lloyds’ problem-solving student account perks. Her interactive campaign celebrates everyday chaotic moments by inviting students to submit their own photos to DOOH screens, viewers then voting for the best pictures to win a series of prizes.
Announcing the winner, Drew Satchell, Lloyds marketing manager, said: “Our entrants showed how well they understand the audience, their concepts really leaning into technology to bring their creative ideas to life. All the entries were both engaging and full of personality.”
Ocean Outdoor UK CEO Nick Shaw said: “OOH is the perfect environment for ideas that make us laugh, curious, or something to share with a friend. Our challenge was to produce a memorable, relatable idea that students will stop and engage with, and Naya has more than met the brief.”
Fine art and design student Cooper wins a creative workshop with Ocean and Lloyds and a two-week internship with Ocean Labs, the brand experience and innovation division.
Cooper was one of two Northern students on the four-name shortlist for the prize, with University of Leeds student Anna Belbin-McCaul’s ‘Meet Your Future Self’ campaign using Ocean React technology to combat financial anxiety, creating a lifelike 3D digital twin as a bridge between today’s choices and tomorrow’s potential. Gesture control technology allows participants to swipe left and right across the OOH screen, connecting the user to Lloyds’ practical banking tools and student offers. Users can share their twin with friends and sign up directly to a student account.
