Newcastle’s Karol Marketing Group has been appointed by TSP Fulfilment to lead its PR and communications activity.
The North East-based third-party logistics provider specialises in large and medium-scale B2B and B2C ecommerce fulfilment over 400,000 square feet of warehouse space, delivering end-to-end global logistics solutions for its clients.
Karol Marketing Group secured the account following a competitive pitch process, expanding its growing presence in the logistics sector. The appointment adds TSP Fulfilment to an established client portfolio including North East Procurement Organisation (NEPO), North Standard, Borderlands Inclusive Growth Deal, Newcastle Hospitals Charity and SCJ Renewables.
The partnership is already delivering results, with early PR activity securing media coverage for the Alan Shearer Foundation’s limited-edition hoodie campaign. The coverage highlighted TSP Fulfilment’s role in managing the charity’s e-commerce and logistics, helping to extend the campaign’s reach as the foundation works towards its £1 million fundraising target.
Stefan Lepkowski, managing director of Karol Marketing Group, who founded the agency in the North East over 30 years ago, said: “TSP Fulfilment has built an exceptional operation in the logistics space, and we’re proud to have been chosen to drive their communications.
“Securing this account underlines our expanding presence in the sector and strengthens our footprint here in the North East.”
Paul Griffiths, CEO at TSP Fulfilment, said: “Appointing Karol Marketing Group was a natural step for us as we enter our next phase of ambitious growth. They understood our business from the outset and what we need, and they share our commitment of collaboration.
“We’ve already seen firsthand what they can deliver and are confident that Karol will be brilliant partners in raising our profile, demonstrating our end-to-end capabilities and reaching our goals.”
The appointment will focus on continuing to raise TSP Fulfilment’s profile as the North East’s largest independent fulfilment partner for high-growth online brands, showing its expertise and supporting its ambitions for continued growth across the UK.
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