Former John Lewis, Very and Asda exec joins N Brown

N Brown has recruited Zoe Matthews as its new Managing Director of Retail.

She joins the Manchester-based ecommerce group with more than 25 years’ experience at brands including John Lewis, Asda and The Very Group.

At N Brown, she’ll lead across its retail operations, overseeing strategy, trading and commercial performance.

Since 2025, she’s been based in India as Senior Vice President of Reliance Retail, the country’s largest retailer, by revenue. Before that she was Product and Lifestyle Director at John Lewis – leading its £2bn revenue fashion and home categories. She’s also been Vice President of the George Brand at Asda and Group Fashion Director at Very as well as holding senior roles at Gap Europe, White Stuff and House of Fraser.

“I’m delighted to welcome Zoe to the team. She brings an exceptional combination of commercial leadership, retail expertise and transformation experience, with a proven track record of building brands, leading high-performing teams and delivering sustainable growth,” said Dan Joy, CEO at N Brown.

“Retail is fundamental to our strategy, and Zoe’s leadership will be instrumental as we continue to strengthen our proposition, simplify the business and deliver for our customers. I’m looking forward to working with Zoe as we continue building the next chapter for N Brown.”

READ MORE – Pair of senior appointments at N Brown as ecommerce platform overhauls financial services offer

Zoe Matthews, Managing Director of Retail at N Brown, added:

“I’m excited to be joining N Brown at such an important point in its journey. The business has a unique heritage, strong brands and a clear opportunity to build on its momentum. I’m looking forward to working with colleagues across the business to continue evolving the retail proposition, delivering great outcomes for our customers and supporting the next phase of growth.”

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