Propaganda has completed the summer campaign to promote Suit Direct and Ted Baker’s new casual collection.
The Leeds brand consultancy delivered the full creative production from concepts through to delivery of a campaign film, social assets and in-store imagery.
“For the past few years Propaganda has worked closely with our team to deliver fantastic creative campaigns for our seasonal suiting, alongside wider brand and creative strategy. For this exclusive Ted Baker casual collection, we knew we needed a campaign that felt fresh and distinct from our traditional suiting offer,” explained Amanda Argent, Retail Director at Suit Direct.
“The team at Propaganda immediately understood that ambition and developed a concept that perfectly captures the relaxed, effortless spirit of the collection. The response from shoppers has been fantastic, and we’re delighted to continue building on our relationship with Ted Baker, whilst offering more choices to our customers to look and feel great, whatever summer has in store for them.”
The messaging is centred around “Out of Office” to capture a “laid-back yet refined approach to contemporary menswear.”
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“‘Out of Office’ is an opportunity to showcase a different side of Suit Direct and Ted Baker,” added Sophie Coulson, Account Director at Propaganda.
“Rather than being occasion-focused, this collection is all about effortless summer dressing but with the quality and finesse that Ted Baker is known for. The campaign recreates that feeling: car windows-down, music-on, map-out, getting lost in a summer adventure and leaving the world behind, in stylish relaxed pieces
