Propello Cloud is a customer loyalty engine that drives and influences customer behaviour, helping mid-market and enterprise brands build, run, and optimise loyalty programmes. Propello Cloud’s own team can manage the programme on the brand’s behalf, covering everything from technology to marketing.
About Propello Cloud
Propello Cloud is a UK-based, white-label customer loyalty platform built for mid-market and enterprise brands. Its clients include Lebara, JD Group, HelloFresh and Lyca Mobile.
It combines three things in a single solution: a no-code platform for launching and managing a branded loyalty programme, a curated network of 1,000+ partner brands offering ready-to-deploy rewards, and an in-house team that manages the programme on the client’s behalf on an ongoing basis.
The Propello Cloud loyalty platform is an event and rules-based loyalty engine that drives and motivates customer actions and is key to generating first party data through behavioural insights.
Brands use Propello Cloud to launch loyalty programmes in weeks or months, not years, without needing developers, partner managers, or a dedicated loyalty team. The platform scales from 1,000 to 10,000,000+ members and supports earn-and-burn points, tiered loyalty, perk-and-reward, referral, hybrid, gamification, premium / VIP
How We Help Agencies
Propello Cloud gives agencies the technology and tools to deliver loyalty programmes for their clients under their own brand, creating a service line they can retain, renew, and expand. We deliver specialist platform capability, expertise, and ongoing optimisation – everything needed to run loyalty at scale – so agencies can retain clients longer, generate more ongoing work, and turn one-off projects into predictable monthly revenue.
Looking Ahead
2026 promises to be an exciting new chapter for Propello Cloud. As a Prolific North Partner, we’re committed to helping agencies across the North and beyond unlock loyalty as a growth lever – for themselves and their clients. We’re continuing to invest in our product roadmap, including AI-driven capabilities to improve personalisation, offer relevance, and programme performance.
The opportunity to build lasting client relationships through loyalty has never been greater – and we’re here to help agencies seize it.
