Integrated communications agency The PHA Group has been appointed by smart home security brand Reolink to lead its UK consumer PR programme.
The appointment will see The PHA Group deliver an integrated press office strategy designed to raise awareness of Reolink’s home security solutions among UK consumers.
Working across the brand’s growing portfolio of smart security products, The PHA Group will be responsible for ongoing media relations, product review programmes, new product launch communications, thought leadership opportunities and creative campaign activations. The agency will also provide strategic counsel to support Reolink’s continued growth in the UK market.
Founded in 2009, Reolink has established itself as a leading innovator in smart home and business security technology, offering easy-to-use, reliable and intelligent surveillance solutions to customers worldwide on a no-subscription basis.
The partnership comes at a time of increasing consumer interest in smart home technology, with Reolink continuing to expand its product offering and strengthen its presence across the UK.
Ali Park, UK Country Manager at Reolink, said: “As demand for smart home security continues to grow, we’re excited to be working with The PHA Group to help tell our story to UK consumers and showcase how Reolink’s innovative technology can help people protect what matters most. The team demonstrated a strong understanding of both the current consumer landscape and the media opportunities available to support our ambitions in the market.”
Suzanne Haysler, EVP Consumer at The PHA Group, added: “We’re delighted to be working with Reolink at such an exciting stage of the brand’s growth journey. The home security category continues to evolve rapidly, creating significant opportunities for brands that can demonstrate innovation, reliability and genuine consumer value. We look forward to delivering creative and impactful results that helps strengthen Reolink’s position within the UK market.”
PHA was founded in 2005, and is a top 30 independent UK PR agency with offices in Manchester, Leeds,London, New York City, and Boston (Massachusetts). The new account will be led by The PHA Group’s consumer team.
