Avant PR has announced three client wins to kick off Q2, across the beauty, health, and food and drink spaces.
Bonded Lashes has appointed Avant to handle the media campaign around its recent and upcoming product launches, including the brand’s new elevated Wing Lash, and its upgraded luxury packaging. Bonded specialises in glue-free lashes known for their easy, hassle-free application, which uses precision-engineered non-stick tweezers with a specially formulated coating to reduce surface tension and prevent lash adhesives from sticking to tips, and ensuring lashes remain securely attached to the natural lashes.
The brand was founded by celebrity makeup artist Elizabeth Chandler and draws on her years of experience in the beauty industry. Avant will work on securing national press for the brand’s latest launches and existing product range, with a particular focus on women’s and lifestyle press aimed at the 30+ market.
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The Manchester agency has also been appointed by functional drinks brand Ritual + Flow to launch its range to national media. The brand’s range includes Matcha Flow – a functional matcha latte comprising a 9-in-1 adaptogen, mushroom and vitamin blend which will be a main focus for the campaign, tapping into matcha’s increasing popularity, and positioning Ritual + Flow’s offering as a wellness-focused alternative to sugar-laden coffee shop matcha. Avant will also include the brand’s Dream Flow – a functional magnesium hot chocolate drink – in its campaign.
Also adding to the agency’s food and drink division, Avant has been tasked by The Tea Atelier to increase its media presence. The brand offers fine tea blends that aim to reimagine the ritual of tea as a slow luxury to be savoured, with consciously sourced ingredients and tasty teas including Summer Socialite (strawberry, roselle and crisp apple), Rose Riviera (berries and rose), Zesty Aristocrat (lemongrass, ginger and rose) and Midnight Elixir (rooibos and cacao).
Founder and director, Ellen Kelly, said: “We’re excited to be adding two new brands to our food and drink roster. Both Ritual + Flow and The Tea Atelier offer something unique and exciting to the market, with products that tap into huge food and drink trends as well as offering myriad wellness benefits, something that consumers and press alike are increasingly seeking.
“It’s also a pleasure to be working with Bonded Lashes. As an MUA-founded brand, the attention to detail and expertise that goes into Bonded’s products is second to none.”
Bonded, Ritual + Flow and The Tea Atelier join Avant’s lineup of clients across fashion, beauty, health and lifestyle, which also includes Bettervits, Spin & Yarn, and Douvall’s.
