Jaywing takes Yorkshire Tea, PizzaExpress and Google on the road for marketing series
The 2026 Marketing Roadshow will visit Manchester (21 May), London (17 June) and Leeds (22 September), bringing together teams from Yorkshire Tea, PizzaExpress, Euro Car Parts, Google, Semrush and Shawbrook.
The emphasis is on the practical side of things, with clients and partners sharing the stories behind the strategies. The sessions are built around real campaigns, real results and just as importantly, what didn’t quite go to plan.
Yorkshire Tea is set to talk through its recent “Health and Safe Tea” campaign and how it’s kept its tone of voice consistent as more of its activity shifts towards social. The session will cover the importance of multi-agency relationships and will share the ideas from the cutting room floor.
PizzaExpress will focus on the challenge of moving beyond straightforward demand capture and where it’s found incremental growth. The team will explore how they identified and eliminated inefficiencies to build a more scalable and effective performance model.
Over the past decade, Euro Car Parts and Jaywing have worked closely to improve how search contributes to overall performance. With paid and organic search already forming part of an integrated approach, the session will share insight into how the focus has been on strengthening how the channels use shared data and insights to drive performance.
Shawbrook will outline the thinking behind a 200% jump in applications, alongside lower acquisition costs. Search marketing in financial services is expensive and competitive. This session will explore how Shawbrook improved efficiency while continuing to attract the right borrowers.
AI is, unsurprisingly, part of the mix. Semrush will join the Manchester and Leeds dates to look at how large language models (LLMs) are starting to shape the purchase journey.
Google will co-host the exclusive London session, where they’ll revealwith a focus on what actually goes into making AI work in practice.
The events are aimed at senior marketers trying to get more out of existing budgets and, as ever, make activity translate into something measurable.
The roadshow is designed for flexibility. While full-day tickets are available, attendees can also book individual sessions to create an agenda that best fits their schedule and interests.
Registration is now open, with limited places available across all three dates.
- Marketing RoadshowManchester: Thursday 21st May 2026 – Register Here
- London: Wednesday 17th June 2026 – Register Here
- Leeds: Tuesday 22nd September 2026 – Register Here
