Factory International has signed a multi-year partnership with American Express.
The organisation behind the Manchester International Festival and Aviva Studios said the deal would “unlock new ideas, resources and perspectives.”
“Reaching wider, more diverse audiences with world-class cultural experiences sits at the heart of Factory International’s mission. Our partners are vital to realising that vision,” explained Scott McVittie, Chief Commercial Officer at Factory International.
“By collaborating with ambitious, values-led brands like American Express, we unlock new ideas, resources and perspectives that help us reach these goals. American Express has a long history of meaningfully supporting the world’s top creative organisations like ours, and we are proud that this long-term partnership and their generosity will help us shape the future we are creating.”
READ MORE – How I Became: Scott McVittie, Executive commercial director, Factory International
The sponsorship will see Amex become the official payments partner of both Factory International and Aviva Studios. As a result, its cardmembers will get access to benefits including priority tickets; fast-track entry at selective events; exclusive premium ticket opportunities; onsite discounts at Aviva Studios; and access to exclusive experiences.
“Manchester has long been a powerhouse of creativity and live performance, and Factory International is a major contributor to that,” said Dave Edwards, Vice President at American Express.
“It’s a brilliant addition to our global portfolio of music and entertainment partnerships, and an important step in expanding our experiences for Cardmembers across the UK.”
