Brazen has been appointed as the strategic PR & Influencer partner for Individual Restaurants, the Manchester-based premium hospitality operator behind Piccolino, Riva Blu, Restaurant Bar & Grill and Forbici, as the business prepares for a new phase of UK and international growth.
The appointment will see Brazen work closely with the group’s senior leadership team to bring together consumer PR, influencer engagement and bold, brand-led campaigns that build reputation, spark desire and drive footfall. In addition, the Manchester agency will handle corporate and growth storytelling that champions the employer brand and culture.
Individual Restaurants operates 33 premium casual dining restaurants across the UK and has recently announced plans for new site openings, new concepts and a new loyalty and app platform, as it positions 2026 as a year of significant expansion.
Toni Dennan, group marketing and sales director for individual restaurants, said: “Individual Restaurants is entering a pivotal period of growth, with new brands, new markets and new guest experiences coming to market. We wanted a PR partner that could operate confidently at both a corporate and consumer level, telling our growth story to investors, media and industry, while also building desire for our brands. Brazen’s track record in hospitality, retail and brand-led storytelling made them a natural fit.”
Peter Burling, client director at Brazen PR, added: “Individual Restaurants is exactly the kind of ambitious, multi-brand, growth-focused business we love to work with. They have incredible restaurants, passionate teams and a bold pipeline of new concepts and locations. Our approach will bring regional insight, cultural relevance and smart digital storytelling to the table, helping turn growth plans into stories people care about.”
The appointment comes as Individual Restaurants continues to invest across its estate, with new Piccolino openings, the expansion of Riva Blu, the growth of Forbici, and several new concepts in development, alongside a new loyalty and app platform designed to deepen guest relationships.
Brazen’s 45-strong expert team of PR, social media, influencer and content creators delivers creative, strategic, results-driven campaigns for clients including Greene King, Butlin’s, Dr Oetker, Silentnight, Showcase Cinemas, Merlin Entertainments, Baylis & Harding and many more.
