A North West marketing agency has added three new clients to its roster, spanning retail property, national retail and the charity sector.
Preston-based ICG Strategic Marketing Agency has been appointed by Colliers following a seven-way pitch to manage social media for Cortonwood Shopping Park in Barnsley and Galleries Retail Park in Washington, Tyne and Wear.
The brief centres on audience-first social content designed to drive footfall and strengthen community engagement, combining seasonal campaigns with ongoing ‘always-on’ storytelling to boost local relevance at both sites.
ICG has also been appointed by national retailer Designer Sofas, which selected the agency’s integrated marketing approach to support its continued expansion across the UK. Following the launch of Designer Sofas’ new Belfast store, ICG will now deliver campaigns aligned with the brand’s wider growth plans.
The agency’s third new partnership sees it continuing work with Blackpool charity The Big Food Project. After delivering an emergency fundraising campaign in December, ICG will provide ongoing social media support and marketing consultancy into 2026 to help amplify the charity’s message.
Simon Couchman, Managing Director at ICG Strategic Marketing Agency, said: “We are absolutely delighted to welcome Colliers, Designer Sofas and The Big Food Project to our roster of clients.
“All three came to us with very different challenges and we brought our teams together to deliver tailored solutions that will deliver real return on investment.
“By blending strategy, creativity and delivery we’ve already started building strong relationships with each client.”
The wins cap a period of continued momentum for ICG, as the agency looks ahead to 2026 with a focus on long-term partnerships with brands and organisations seeking strategic and creative support.
