Meili Vodka, the spirits brand co-founded by Aquaman star, Jason Momoa has appointed a Manchester agency for its UK launch brief.
We Are Indigo led strategic PR around the brand’s debut in Manchester.
That was based around Momoa’s arrival in the city, to both promote the brand and the Prime release of his new film, The Wrecking Crew.
“This win reflects the continued evolution of our portfolio and our strength in delivering integrated PR for hospitality, premium drinks and culturally-led brands,” said Gemma Krysko, Founder of We Are Indigo.
“Being trusted to manage a UK launch of this scale, involving global talent and a major hospitality group, underlines both our global position as a PR agency and Manchester’s growing influence as a launch market.”
It was also revealed that Meili would be a permanent brand partner across hospitality group, Permanently Unique’s venues, including Fenix, Louis and Tattu Manchester.
“From our first meeting with Jason, it was clear there was a strong cultural and commercial fit,” explained Drew Jones, of Permanently Unique.
“Meili Vodka aligns with our approach to building distinctive venues and long-term brand partnerships, and we’re pleased to be launching the brand in Manchester.”
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The campaign in Manchester concluded with a performance with Oof Tatata, a rock band featuring Momoa on bass.
The Manchester launch forms part of a wider UK rollout planned for 2026.
