MediaCity based B2B marketing agency, Upp B2B, is continuing to strengthen its partnership with Marshalls PLC – a cornerstone of the UK’s construction trade sector – following a competitive creative pitch win last year.
Appointed as one of Marshalls preferred creative agency partners following the successful pitch, Upp B2B has played a key role in the relaunch of the Marshalls Accredited scheme for its existing members.
The campaign, which comprised video, personalised direct mail, web, digital, social and email activity, highlighted the scheme’s collaborative approach with installers across the UK and reinforced Marshalls commitment to raising quality and industry standards. Campaign results delivered above plan ROI and Marshalls experienced higher engagement rates than forecasted.
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Anna Hampshire, marketing business partner at Marshalls PLC commented: “Upp’s creative thinking and strategic approach helped us connect with members and showcase our new scheme in a personalised and engaging way. Now a trusted creative partner, Upp has been instrumental in driving the campaign’s success in the last year and we’re excited to keep that momentum going in 2026.”
The growing partnership sets a strong foundation for 2026, with plans to build on additional creative initiatives to further build and engage the Marshalls Accredited audience across multiple channels and platforms.
Upp B2B enjoyed its best year ever in 2025 and achieved +30% year-on-year growth. The agency works globally with ambitious B2B brands to deliver Powerful Creative Thinking including, Informa Markets, Elsevier US, Lexis Nexis, CHEP, DHL Supply Chain, Amici Procurement and government-backed initiatives such as Help to Grow Management.
Upp B2B is an award-winning independent B2B marketing agency specialising in brand, campaign, and digital services. Based in MediaCity, Greater Manchester, Upp B2B has been partnering with B2B companies for over 21 years including many market-leading brands and fast growth businesses. Its mission is to ”ignite and excite B2B audiences through Powerful Creative Thinking that drives impactful marketing and measurable results.”
