ITV Studio has officially launched new entertainment label, Bright Entertainment, with its first commission, The Chase Around the World.
As we revealed last year, the production company, which at the time was unnamed, is headed up by Lily Wilson, with offices in London and Glasgow.
“What better way to launch Bright Entertainment – not only with the news of our inaugural commission, but a reimagining of one of the most successful television quiz formats,” said Wilson.
“The Chase Around the World is a fittingly global evolution for an iconic format, developed and being produced by a great team. We look forward to launching the series later this year and it being the first of many more exciting formats to come.”
READ MORE – ITV Studios launches new entertainment label out of Glasgow and London
The show will be hosted by Bradley Walsh and takes contestants on a global adventure competition. The 6-parter will see 6 pairs of contestants attempt to track down “the biggest brains in Britain” – ie all of The Chasers, who’ll be in undisclosed locations around the world.
It builds on The Chase format, which has been commissioned in 22 territories worldwide, including the US, with spin-off Beat The Chasers in 11. It’s been on air for more than 17 years.
“This bold new take on The Chase combines quizzing with travelling and will test contestants’ knowledge like never before. The Chasers are already famous around the world, so fans can look forward to seeing them ply their trade in some superb secret locations,” added Walsh.
ITV Studio’s Potato and 12 Yard now sit under the new Bright Entertainment label, which is focusing on scalable entertainment, reality and competitive formats.
Head up by Wilson, her senior team includes Creative Director Tom Williams, who recently joined from TalkbackThames, and Potato team – Creative Directors Martin Scott and Phil Mount, Head of Production Christina Clayton, and Ian Gill, newly promoted to Director of Development, who have transitioned over to Bright Entertainment.
