Avant PR is celebrating a trio of account wins across its media and influencer divisions.
Skincare brand Bare Addiction has appointed Avant to handle the national media campaign for its range of teen and pre-teen focused skincare. The brand offers gentle and effective skincare designed especially for a younger audience, which is all dermatologist-approved and prioritises natural and vegan ingredients in formulations, whilst tackling common skin concerns such as acne, oily and dry skin.
Avant PR will utilise its extensive experience in the skincare sector to position Bare Addiction as a go-to brand for this demographic, promoting the range’s benefits to both young people and parents via key press endorsement and editorial coverage.
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Avant has also been appointed by The Eden Planner, to execute a media campaign around the UK launch of its 2026 planner. Presenting a beautiful, practical and friendly tool to help users stop feeling overwhelmed, The Eden Planner encourages focus on wellness, recreation, relationships and income/career to view life holistically, pushing back against ‘hustle culture’ and helping to build anti-burnout tools. Avant’s campaign will focus on securing editorial coverage across stationery, planner and shopping guides, as well as tapping into popular new year, routine, self care and wellness themes.
Existing client Spin & Yarn has now also engaged Avant for its pre-Christmas influencer campaign. The agency will work with influencers and content creators across the home, interiors, family, wellness, style and lifestyle spaces, on a gifting campaign to promote the brand’s range of premium bed and bath linens for Christmas gifting and Black Friday/Cyber Week promotions. Spin & Yarn’s range comprises luxurious bedding and newly launched towels, all made from GOTS certified, 100% organic cotton, available in stylish shades to elevate any interior.
Founder and director of Avant PR, Ellen Kelly, said: “We’re so pleased to be working with these brands, and are excited about bringing them all to new audiences. All three of these clients bring something new to our offering, as well as sitting beautifully within Avant’s ethos around working with conscious and thoughtful brands.”
Bare Addiction, The Eden Planner and Spin & Yarn join brands including Hollywood Hair, Whistlefish, Memoize London and Bettervits on Avant’s client roster.
