Avant PR is expanding its lifestyle division with two new appointments by Whistlefish and Spin & Yarn.
Bedding and linens brand Spin & Yarn has tasked Avant with a media campaign to build awareness and introduce the collection to key press. The agency’s campaign will focus on product reviews, best product lists and trend-led features, to build trust in the new brand and position it as a leader
in the bedding and home linens market. Spin & Yarn offers a premium range of GOTS certified, 100% organic cotton bed linen available in sateen or percale styles in a range of elegant shades, at affordable prices. The brand will also launch towels in the near future.
Greetings cards and gift brand Whistlefish has also appointed Avant to handle its media and influencer campaigns, with the objective of building on the brand’s much-loved Cornish heritage and its standing within the gift marketplace, to bring it to new, wider audiences. Working across Whistlefish’s range of in-house designed cards, gifts, gift wrap, partyware, homeware and art, Avant’s multi-pronged approach will look to generate national coverage in the form of gift guides, shopping edits, in-depth brand stories and lifestyle-focused product placement, alongside organic influencer seeding that targets creators in the lifestyle, home, family, fashion and craft spaces.
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The addition of both brands expands Avant’s growing lifestyle division, diversifying the agency’s portfolio of clients which now includes fashion, beauty, health, gifts, food and homeware.
Founder and director of Avant PR, Ellen Kelly, said: “Welcoming Whistlefish and Spin & Yarn to our client roster brings something truly unique to our offering and we’re excited to work on fresh, new campaigns for them.
“We’re privileged to be working with Whistlefish as such a popular, customer-loved brand – they offer a tasteful and beautiful take on gifting and greetings cards, and the inspiration they take from their Cornish roots makes their product range truly stand out.
“We’re also so excited to work with Spin & Yarn on launching them to the press – their high quality yet affordable bedding brings something fresh to the homeware market, and we’re confident it will land very well with both media and consumers, particularly in the current climate.”
Whistlefish and Spin & Yarn join brands including KinKind, The Yoga Collective, Hollywood Hair, Memoize London, Serenoa and the briiliantly named Uranus Wiper on Avant’s client roster.
