Vegan supplement gummy brand, Starpowa, has turned to IF, as it prepares to launch onto TikTok Shop.
The Manchester agency will shape the brand direction and strategic positioning to help it stand out in a crowded and ever-evolving ecommerce channel.
“The opportunity on TikTok Shop is huge,” said Myke Hamilton, Director of Client Services at IF.
“With Starpowa’s strong brand recognition and wide product range, now is the perfect moment to activate on the platform. We can’t wait to tell their brand story on TikTok and drive instant conversion and build further brand awareness.”
Post launch, IF will deliver support across strategy, ongoing TikTok management, affiliate outreach, content creation and paid media activation.
“We have ambitious growth plans at Starpowa, and with the strength of our product and brand, we’re confident that TikTok Shop is the right platform to take us to the next level,” explained Mark Alpen, Marketing Director at Starpowa.
“We’re excited to work with IF., whose proven track record and expertise make them the perfect partner to help us make that leap.”
Currently the gummies are sold through Holland & Barratt and their own website, with products spanning beauty, immunity and daily wellbeing.
