PR Agency One has launched a major evolution of its business, introducing a new global delivery platform across 26 countries, alongside five dedicated sector practices and an enhanced suite of measurement tools, all under the banner of its new creative effectiveness proposition.
The Manchester and London-based agency’s new international offering, One Network, connects PR Agency One’s clients with in-market experts in multiple territories, with campaigns already live across the UK, Ireland, USA, France, Germany, Spain, and the Netherlands.
One Network provides brands with local insight, cultural fluency, and specialist sector knowledge, backed by global coordination and quality control.
To support the growth, the agency has also restructured its UK operations around five core practice areas in which it already has a wealth of experience and live briefs: Built environment, health, retail & FMCG, finance and technology.
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Each practice is led by a senior team with deep sector expertise, headed by associate directors Stephen Sanders and Abigail Outhwaite.
James Crawford, managing director of PR Agency One, said: “We believe creativity and commercial impact should go hand in hand. This evolution brings together everything our clients need: deep sector knowledge, global delivery through One Network, and robust evaluation through our OneEval suite. This isn’t just a rebrand; it’s a relaunch of the way modern PR should operate.”
As part of its commitment to creative effectiveness, PR Agency One has relaunched OneEval, its proprietary suite of evaluation tools that track the impact of PR on brand visibility, reputation, and commercial performance.
The expanded OneEval suite of products now includes:
OneEvalBrand – for tracking brand visibility and attributes across media channels
OneEvalReputation – for monitoring stakeholder perception
OneEvalCommercial – now redeveloped with advanced statistical modelling to attribute PR to business outcomes and reduce seasonal distortion
The entire proposition is “unified by PR Agency One’s belief in the power of creativity to drive meaningful and measurable results,” and the relaunch is supported by a refreshed brand identity and new website.
PR Agency One is a multi-specialist agency focused on delivering creative effectiveness. It offers consumer, b2b, and corporate PR, social media, and wider integrated communications consultancy across more than 50 sectors and has offices in both Manchester and London.
