driven has produced a television campaign to launch new online lender, Vivus.

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The Wilmslow-based agency won the work, following a strategic and creative presentation.

“Vivus actually encourages borrowers to pay off their loans as soon as they can. It’s a fresh message for a category that has been given a bad name by the pay day lenders of the past”, explained Graham Drury, Partner at driven.

The campaign begins today, with media planning and buying through Mediacom. The ad was directed by Chris Mudge, through Chief TV.

“As a responsible lender it’s important that we launch on TV in the right way. driven has achieved this for us with a campaign that will also stand out and be remembered,” added Julia Dallimore, head of marketing at Vivus.