Epiphany has been brought in by mobile tyre-fitting firm, TyresOnTheDrive, to handle its organic search.

Leeds-based Epiphany has been tasked with building the brand’s presence online and with capturing customers in a market “primed for disruption.” This will be through SEO, PR and content campaigns.

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“We felt that Epiphany immediately understood our brand and what sets us apart. We’re not just another tyre company; we’re a tech business saving people from weekends spent at the garage,” explained marketing director, Max Hopkinson.

The company allows customers to book online, to have new tyres fitted, or punctures fixed at any suitable location, meaning they don’t have to visit a garage.

“There is already a strong chemistry between Epiphany and the TyresOnTheDrive.com team. We have a great cultural fit and share a common ethos of building stand-out customer experiences delivered through technology and talented people,” added Epiphany managing director Tom Salmon.