Equinox Film & TV has created a series of five promotional films for JCB to mark the launch of its new machine, the Hydradig.

The MediaCityUK-based production company used GoPros, DSLRs and drones to capture the machine in action, spending two days on working construction sites.

Equinox producer Jess Motler said: “Thanks to our talented team we were able to attain compelling shots that demonstrated the unique features of the Hydradig. We delivered all five films in time for the secret launch event and our client was overjoyed with the content.”

JCB will be presenting the films later this month in Munich at Bauma, the world’s largest construction industry trade fair.

Watch one of the films here: