Paul Rouke

Optimisation agency, PRWD has appointed four new people involved in everything from consumer research and design to A/B testing.

The new recruits will support Manchester-based PRWD’s growing client base, which includes Trend Micro, Moneysupermarket, Love Holidays, British Cycling and Harveys.

Founder Paul Rouke said; “We’ve taken the time to find a truly talented group of individuals to strengthen our team. Chris McCormick in particular brings priceless experiences from Shop Direct, who are regarded as an industry leader amongst UK businesses that are growing through conversion optimisation. With our new team members we have the skills and expertise to provide clients with a full service optimisation offering.

‘‘We can now deliver everything from conversion optimisation strategy, in-depth lab based consumer research, data analysis and creative design ideas, right through to the tests being implemented by our in-house team with no tech resources required from our clients.”

The four are:

  • McCormick who joins as optimisation strategist from a senior management role at Shop Direct where he helped to implement its customer centric approach.
  • Lisa Patel, front end developer, who joins from Amaze to support testing implementation. She will be responsible for driving testing tool capabilities to deliver complex tests for clients.
  • Chris Todd joins PRWD as optimisation executive bringing further client-side ecommerce experience to the team. Todd joins from Kitbag, where he managed conversion optimisation for several online stores including Chelsea FC, England Rugby, Wimbledon, and The Ryder Cup.
  • Phil Williams fills the UX designer post and comes with ten years design experience from Bauer Media and Phones4U. Phil will bring test ideas to life, bridging the gap between creative and data.