Manchester-based N Brown group has begun the marketing campaign for its Autumn/Winter collection, with brand ambassadors Andrew Flintoff and Lorraine Kelly.
The press event was also the first public announcement of its new public relations team, headed up by Carie Barkhuizen.
Barkhuizen was senior PR manager at Debenhams, before leaving to found Seymour PR in London in 2012.
She is joined by Suzi Burns, who joins from Havas PR in Manchester; former Weber Shandwick North account manager, Jenni Bamford; Laura Costin, who’s worked at boohoo and FashionUnion; and Charlotte Leather.
The team will report to director of global communications, Ed Watson.
“These are very exciting times for us and I’m delighted to now have our full PR team in place. The team will be a centre of excellence for PR for the business and by primarily focussing on our power brands, our PR will be streamlined to make us famous for what we do across all aspects of the media,” he said.
“All PR will sit solidly in supporting our ambition to be the leading global retailer famous for making shopping easy and enjoyable regardless of size.”
N Brown brands include JD Williams, Jacamo and Simply Be.